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Google to start out producing Pixel phones in India by future quarter: Nikkei

Google to start out producing Pixel phones in India by future quarter: Nikkei


Google unveils new Pixel 4 smartphone.

Drew Angerer | Getty Pictures News | Getty Photos

Google programs to commences producing its Pixel smartphones in India by the future quarter, in accordance to a Nikkei Asia report on Thursday.

The U.S. tech large has been striving to diversify its provide chain absent from China amid U.S.-China tensions, even though searching for to capitalize on the booming smartphone market in India, the report included.

The shift will guidance Google’s formidable target of shipping a lot more than 10 million Pixel phones this 12 months, the report claimed citing a human being with direct understanding of the issue.

The report also explained Google will commence manufacturing Pixel 8 Professional telephones in the April-June quarter, followed by the creation of the Pixel 8 all-around the center of 2024.

Google will be competing with smartphone giants Apple and Samsung in India, as properly as Chinese models vivo and Xiaomi.

In 2023, India grew to become the fifth smartphone industry to exceed 10 million Iphone unit income in a solitary year, generating it a key current market for Apple, mentioned Counterpoint Exploration in a report on Wednesday.

“For 2023, India’s smartphone market place taken care of steadiness with 148.6 million shipments total, a slight fall of 2%,” exploration agency Canalys claimed last month.

“Samsung maintained pole position in Q4 2023 with a industry share of 20% and shipments of 7.6 million units. Xiaomi continued its sturdy functionality, claiming second put by delivery 7.2 million models. vivo secured third posture with shipments of 7. million models,” according to Canalys.

Apple has also been shifting output from China to places these types of as India, as U.S.-China relations continue being tense.

Apple CEO Tim Cook dinner last year told CNBC that India represents a “large prospect” just after a assembly with India Prime Minister Narendra Modi at the White House.

India has been presenting incentives to firms for location up producing operations in the country. Dell, HP and Lenovo had been between the 27 corporations that were granted approval in November to manufacture tech hardware in India beneath a generation-linked incentive plan.

Browse extra about Google’s programs to create Pixel smartphones in India in the Nikkei Asia report.



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Written by bourbiza mohamed

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