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Apple dominates world premium smartphone market in 2023, however Huawei beneficial properties floor on the again of its new 5G handsets

Apple dominates world premium smartphone market in 2023, however Huawei beneficial properties floor on the again of its new 5G handsets


The worldwide premium smartphone market, the place handsets are priced from US$600, noticed Apple stay the “undisputed chief” final 12 months with a dominant 71 per cent share, in accordance with the most recent business report launched on Tuesday by Counterpoint Analysis.

Samsung retained the worldwide No 2 spot within the premium phase with a share of 17 per cent, in comparison with 16 per cent in 2022. Nonetheless, No 3 Huawei captured extra new floor 12 months on 12 months with a 5 per cent share, up from 3 per cent in 2022, in accordance with the Counterpoint report.

Huawei Applied sciences’ Mate 60 Professional 5G smartphones are seen on show at an electronics retailer in Xian, capital of northwestern Shaanxi province, on September 9, 2023. Photograph: Shutterstock
Xiaomi and Oppo final 12 months took the fourth and fifth spots within the premium smartphone phase with a 2 per cent and 1 per cent share, respectively.

The most recent market information exhibits the resilience of the premium phase, regardless of the projected lower within the total world smartphone market in 2023 – world handset shipments are forecast to hit their lowest degree in virtually a decade with a 5 per cent decline, in accordance with an earlier Counterpoint report.

The premium phase, in the meantime, was anticipated to account for practically one-fourth of worldwide smartphone market gross sales and 60 per cent of the business’s income in 2023. Counterpoint information exhibits that the so-called ultra-premium phase, the place smartphones price greater than US$1,000, accounted for one-third of complete premium handset gross sales final 12 months.

Over the previous few years, the premium phase has emerged as a development space within the in any other case weak worldwide smartphone market. Counterpoint projected the premium phase gross sales share to triple to 24 per cent in 2023, in comparison with 6 per cent in 2016.

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“There was a shift in client shopping for patterns within the smartphone market,” Counterpoint senior analyst Varun Mishra mentioned within the premium phase report. “Contemplating the significance a smartphone holds, customers are prepared to spend extra to get a high-quality gadget that they’ll use for an extended interval.”

A lot of the worldwide premium phase’s development final 12 months was pushed by China, western Europe, India, and the Center East-and-Africa areas, in accordance with Counterpoint.
India is already the world’s fastest-growing marketplace for premium smartphones, the Counterpoint report mentioned. Apple opened its first retail retailer in India final April, underscoring the US tech titan’s growing deal with the South Asian nation as a key gross sales market and various manufacturing hub to China.

“Proudly owning the most recent and biggest flagships has additionally turn into a standing image for a lot of customers, particularly in rising markets the place they’re leaping immediately from the mid-price band to the premium band,” Mishra mentioned. “Additional, these gadgets are more and more changing into extra reasonably priced as a result of promotion seasons and financing choices.”



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Written by bourbiza mohamed

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