2023 in Overview: Elon Musk, Sam Altman to Marc Benioff, High CEO Mishaps and Misadventures

2023 in Overview: Elon Musk, Sam Altman to Marc Benioff, High CEO Mishaps and Misadventures

2023 in Overview: One other yr, one other infinite information cycle pushed by the world’s high company executives, with moments starting from cringe-worthy to downright weird. Whereas some CEOs appeared to relish the highlight, Elon Musk chief amongst them, others have been inadvertently thrust into social media’s harsh glare. Elon Musk, Sam Altman to Marc Benioff, listed below are a number of the most high-profile administration misadventures:

The Muskiest second

Of all of the jaw-dropping Musk moments this yr, the top got here on stage on the New York Occasions DealBook Summit when he informed advertisers which have stopped spending on X to go “f—” themselves. “Hey Bob, in case you’re within the viewers” he added, calling out Bob Iger, the CEO of Walt Disney Co. — one firm amongst many who distanced itself after Musk endorsed an antisemitic submit in November.

Nonetheless, if advertisers depart X, the platform’s failure will probably be their fault, not his, Musk mentioned, calling their retreat a type of blackmail. He mentioned he will not “faucet dance” to show he is reliable.

Billionaire cage match bluff

In June, Musk challenged Mark Zuckerberg to what maybe passes for a duel in 2023, posting on X: “I am up for a cage match if he’s lol.” The peculiar invitation got here shortly after information surfaced that Meta Platforms Inc. was set to launch Threads as a competitor to X.

Zuckerberg, who practices Brazilian Jiu-Jitsu, readily agreed. Musk marketed a showdown in Vegas in August, after which began a rumor it’d really be staged within the Colosseum in Rome, which Italy’s tradition minister promptly debunked. However Musk started making excuses because the summer season weeks slid by, saying he may want surgical procedure for his  neck/again/shoulder. Zuckerberg finally referred to as his bluff, saying it was “time to maneuver on.” 

OpenAI’s about-face

The abrupt firing and rehiring of OpenAI CEO Sam Altman by the board performed out over the course of a protracted weekend. The entire thing was fairly weird, with a number of the drama unfolding on social media. Between offended  traders and staff, nearly all of whom threatened to give up, the board beat a hasty retreat. 

As rumors swirled that he may return, Altman posted a photograph of himself on the San Francisco workplace carrying a visitor badge: “first and final time i ever put on one in all these.” In an particularly unusual twist, one of many ouster’s leaders, OpenAI co-founder and Chief Scientist Ilya Sutskever, later recanted and pledged to “do every part” he may to reunite the corporate. Altman replied with three pink hearts.

Go away “pity metropolis” behind

A brief video of workplace furnishings maker MillerKnoll Inc. CEO Andi Owen chastising workers for fixating on end-of-year bonuses ricocheted across the web in April. “Spend your time and your effort excited about the $26 million we’d like, and never excited about what are you going to do if you do not get a bonus,” Owen mentioned within the video, referring to an inside metric. “I had an previous boss who mentioned to me one time, ‘You may go to pity metropolis, however you may’t stay there.’ So folks, depart pity metropolis.”

Owen despatched an e-mail to workers and met with leaders throughout the corporate after the backlash, in response to an individual acquainted with the state of affairs. “Andi fiercely believes on this crew and all we are able to accomplish collectively, and won’t be dissuaded by a 90-second clip taken out of context and posted on social media,” MillerKnoll spokesperson Kris Marubio mentioned in an emailed assertion.

Administration’s therapeutic massage time

In October, Tony Fernandes, co-founder of AirAsia and a high government there, went to LinkedIn to submit an image of himself, shirtless, getting a therapeutic massage whereas sitting at a convention room desk. “Obtained to like Indonesia and AirAsia tradition that I can have a therapeutic massage and do a administration assembly,” he wrote. On-line followers shortly spoke out, with some commentators calling it inappropriate for an government to take pleasure in bare-chested private care whereas additionally purportedly working the corporate. One individual mentioned she did not suppose ladies at his firm “could be snug or protected on this context, and given you are the boss, they seemingly will not problem you or say something.” 

Fernandes mentioned he’d simply endured an 18-hour flight and was in ache, and that the therapeutic massage was a spontaneous suggestion by any individual within the Indonesia operation. He deleted the submit whereas apologizing: “I did not imply to offend 

The HBO troll

Casey Bloys, CEO of HBO and Max content material, apologized for utilizing faux X accounts to troll TV critics who gave dangerous opinions to the community’s reveals, in response to a report within the Los Angeles Occasions. In line with the Occasions, Bloys mentioned his ardour for his firm’s programming — and an excessive amount of time on social media through the Covid-19 pandemic — led him to do it and he concluded it was “a really, very dumb thought.”

The posts, first reported in Rolling Stone, have been surfaced in a wrongful termination lawsuit filed by a former HBO worker. Bloys apologized to the journalists named within the article and mentioned he now sends direct messages to these he disagrees with.

Pre-pink slip digital detox 

Salesforce CEO Marc Benioff says he took a 10-day journey to French Polynesia for a so-called digital detox forward of the corporate’s mass layoff of about 8,000 workers. A digital detox is when somebody forgoes telephones or computer systems for a time frame to really feel extra current and fewer depending on know-how and social media.

In a letter to staff on the time, Benioff mentioned the corporate employed too many employees through the pandemic, which he took accountability for. However Benioff additionally appeared tone-deaf, arriving late to a gathering the day after the layoff, joking, “did I miss one thing?” Some identified the irony of the sudden job cuts subsequent to Benioff’s frequent characterization of the corporate as an Ohana, a Hawaiian time period for household.  

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Written by bourbiza mohamed

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