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Jean-Matthieu Schertzer Named Chief Synthetic Intelligence Officer of Untie Nots, A part of the Eagle Eye Group, to Usher in New Period of Retail Personalisation and Buyer Centricity

Jean-Matthieu Schertzer Named Chief Synthetic Intelligence Officer of Untie Nots, A part of the Eagle Eye Group, to Usher in New Period of Retail Personalisation and Buyer Centricity


The Eagle Eye Group’s First Chief AI Officer Will Assist Retailers Enhance Buyer Connections and Execute Full-Scale, Multidimensional Personalisation at Scale

LONDON, Dec. 6, 2023 /PRNewswire/ — Untie Nots, a part of the Eagle Eye Group and the main SaaS enterprise that develops extremely personalised, worthwhile and gamified promotions at scale, has named Jean-Matthieu Schertzer as the corporate’s Chief Synthetic Intelligence (AI) Officer.

The primary Chief AI Officer to be appointed throughout the Eagle Eye Group alerts the corporate’s dedication to integrating AI into its options and displays the speedy adoption of AI throughout the retail sector. With Schertzer on the helm, Eagle Eye and Untie Nots will allow retailers and types to create hyper-personalised omnichannel experiences and direct, one-to-one connections with their prospects.

Schertzer, an alumnus of the Ecole Polytechnique, certainly one of France’s and Europe’s most prestigious scientific colleges, brings a wealthy background in utilized arithmetic. His different skilled journey has seen him tackle a number of roles, together with these of a analysis engineer, an R&D knowledge scientist, and a knowledge science advisor, every contributing to his in depth expertise within the area. He now brings his deep experience to spearhead the subsequent technology of AI-powered buyer advertising options that may permit retailers and types to foretell buying behaviors and develop personalised promotions at a scale not seen earlier than.

“Our resolution to nominate a Chief AI Officer comes towards a backdrop of shops struggling to offer the personalised buyer experiences that as we speak’s shoppers demand,” mentioned Eagle Eye Group CEO Tim Mason. “We’re utilizing AI to enhance the Eagle Eye nervous system, which permits the real-time matching and supply of presents and communications to particular person prospects, with a ‘mind’ that may create personalised presents dynamically, on the fly. Even in case you have 10 million prospects, no two will obtain the identical provide or be engaged in the identical means. Jean-Mattieu will assist us deliver this imaginative and prescient to life.”

McKinsey’s newest analysis underscores the transformative potential of predictive and generative AI, forecasting that each may contribute $22.1 trillion to the worldwide economic system. In parallel, the retail AI market is poised for explosive progress, with projections indicating an annual improve exceeding 30% from 2023 to 2032, highlighting the numerous alternative for companies to harness AI for strategic benefit.

In response to those dynamic shifts, Eagle Eye and Untie Nots have intensified their deal with superior AI options. Beneath the management of Schertzer, whose in depth experience within the area is well-recognised, the Eagle Eye Group is strategically positioned to empower firms to maximise the potential of their buyer knowledge and execute personalised promotions and advertising at a scale beforehand unimaginable.

As Chief AI Officer, Schertzer will lead Untie Nots’ total AI technique alongside the Eagle Eye Group’s management group and assist the design, improvement, and implementation of AI applied sciences for retailers and types worldwide.

“We stand on the cusp of a generational alternative with AI and its functions in retail, amongst different sectors,” mentioned Chief AI Officer Jean-Matthieu Schertzer. “I firmly imagine that the manufacturers that may implement AI-powered personalisation will come to dominate the longer term. Nonetheless, they want companions like Untie Nots and Eagle Eye which might be dedicated to innovation and have the infrastructure and industry-specific background to execute it.”

Though AI adoption charges are excessive, there is a huge blue-water space for retailers. Presently, 63% of retail organisations use AI to boost buyer interactions, however solely 54% of retail entrepreneurs use AI for channel-specific personalisation.

“AI is already used inside retail, however its true potential has but to be harnessed,” mentioned Zyed Jamoussi, Co-Founder and President of Untie Nots. “We see a future the place predictive AI not solely identifies alternatives and anticipates buyer behaviours but additionally supplies real-time perception, enabling manufacturers to offer prospects the suggestions and promotions they want once they want them. Jean-Matthieu helps our firm – and our {industry} – realise that future.”

Mason added, “We’re working to position Eagle Eye because the go-to SaaS platform for retail manufacturers worldwide seeking to take their personalisation capabilities and loyalty scheme ROIs to the subsequent degree within the months and years to come back.”

For extra details about Eagle Eye or to schedule an interview with CEO Tim Mason or Chief AI Officer Jean-Matthieu Schertzer, please contact Vanessa Horwell at [email protected]. 

ABOUT EAGLE EYE
Eagle Eye is a number one SaaS expertise firm enabling retail, journey and hospitality manufacturers to earn the loyalty of their finish prospects by powering their real-time, omnichannel and personalised client advertising actions. Eagle Eye AIR is a cloud-based platform that gives the world’s most versatile and scalable loyalty and promotions functionality. Greater than 750 million personalised presents are executed by way of the platform each week, and it at the moment hosts over 100 million particular person loyalty members for companies worldwide. We’re trusted to ship a safe service at a whole lot of hundreds of bodily POS locations worldwide, enabling the real-time issuance and redemption of promotional coupons, loyalty presents, present playing cards, subscription advantages and extra. The Eagle Eye AIR platform is at the moment powering loyalty and buyer engagement options for enterprise companies everywhere in the world, together with Asda, Tesco, Morrisons, Waitrose and John Lewis & Companions, JD Sports activities, Pret a Manger, Loblaws, Southeastern Grocers, Big Eagle and the Woolworths Group. In January 2023, the Group acquired France-based Untie Nots, an AI-powered personalised promotions enterprise, including Carrefour, E. Leclerc, Auchan and different main manufacturers to its European buyer base. Go to www.eagleeye.com for extra data.

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SOURCE Eagle Eye





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