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Smartwatch Market Bounces Again Because of Apple, Huawei

Smartwatch Market Bounces Again Because of Apple, Huawei


After a gradual 2022, the worldwide smartwatch market skilled a 9% year-over-year rise in shipments in Q3, led by Apple’s wearables, in accordance with Counterpoint Analysis.

Apple had its best-ever Q3 this yr, with shipments up 7% over final yr. The rise is notable as a result of the Collection 9 was launched a couple of week later into the quarter than the Collection 8 final yr. In line with Counterpoint, nonetheless, the model that “considerably contributed to [Apple’s] progress” was the budget-friendly Apple Watch SE from 2022.

Samsung Galaxy Watch 6 Traditional
(Credit score: Angela Moscaritolo/PCMag)

Apple’s most important competitor within the smartwatch area, Samsung, noticed a 19% year-over-year decline throughout Q3, Counterpoint says. However that was as a consequence of a drop in individuals shopping for older variations of its Galaxy Watch. The proportion of Galaxy Watch 6 Traditional purchases over the summer time “elevated in comparison with final yr’s 5 Professional, contributing to the rise within the [average sale price] of the model.”

The large winner of the quarter is an organization that does not do a lot enterprise within the US today: Huawei, which was up 56% year-over-year. Most of that progress occurred within the Chinese language home market, the place the corporate just lately launched Huawei 5G smartphones that had been bundled with smartwatches. The corporate’s HLOS smartwatches — smartwatches that run an OS and are able to working apps — noticed a 122% enhance in shipments in Q3 whereas its Watch 4 and 4 Professional sequence, launched in Q2, and the Watch GT 4, launched in Q3, additionally noticed sturdy gross sales.

“Amid a worldwide financial slowdown, most shopper gadget markets like smartphones are nonetheless experiencing stagnation in comparison with a yr in the past. In distinction, the smartwatch market has recorded YoY progress for 2 consecutive quarters in each premium and finances segments,” says Counterpoint Analysis Analyst Woojin Son.

The Indian market, which is the worldwide chief in primary smartwatches — gadgets that can’t set up third-party apps— made up 35% of whole world smartwatches shipments. Hearth-Boltt is the chief there, although all three main Indian manufacturers — Hearth-Boltt, Noise, and boAt — are at the moment experiencing a slower progress than earlier than, signifying market stabilizing within the area.



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Written by bourbiza mohamed

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