The UK is understood for a lot of issues—its weird love of monarchy, its militant soccer followers, its ever-increasing price of residing, and, in fact, ingesting tea. Once I lived in England, ingesting tea turned part of my persona as effectively, a lot in order that I had a favourite (Twinings). However even I, an American who has extra understanding of British tradition than most, can not perceive for the lifetime of me who the fuck would need to purchase Yorkshire Tea-branded PlayStation 5 and Xbox controllers that price £150.
The controllers, that are at present on sale on the official Yorkshire Tea retailer web site, are designed by POPeART, an organization that, so far as I can inform, additionally sells NFTs. The design is supposed to reference the field wherein Yorkshire Tea baggage come, with vivid purple on the DualSense touchpad and alongside the bottom-right a part of the Xbox Sequence X/S controller. The bucolic British area seen on the field can be emblazoned on them, full with a cute little sheep within the backside left.
However they’re, for some motive, greater than double the price of a normal controller for both console—£150 is about $190, whereas shopping for an everyday ol’ DualSense or Xbox gamepad within the land of tea and crumpets will run you about £60. They usually don’t include any particular goodies, both. Yorkshire Tea’s official X (previously Twitter) account acknowledged the price, saying:
Sorry they’re not cheaper! Imagine it or not we’re not being profitable on these. It’s a small run of a Popeart customized design which we initially contemplated simply making one among as a advertising and marketing factor, after which thought: what if we truly make them available for purchase?
As of the time of writing, each controllers nonetheless look like in inventory, although they’re solely obtainable within the UK. I do know that there’s a chasm of cultural variations between us and our former rulers, however I really can not wrap my head round who would need to spend a lot on these—particularly because the designs look like customized wraps and aren’t printed immediately on the pads.
Anyway, I’m off to go do the rather more American factor: spend $150 on a routine healthcare go to.