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Knowledge: Quantity of Apple gross sales underperforms Huawei, Xiaomi on China’s Singles Day

Knowledge: Quantity of Apple gross sales underperforms Huawei, Xiaomi on China’s Singles Day


BEIJING: Apple noticed a decline within the variety of smartphones offered throughout China’s latest Singles Day procuring pageant, knowledge from Counterpoint Analysis confirmed, lagging home rivals Huawei and Xiaomi which recorded strong will increase.

The variety of Apple smartphones offered declined 4% year-on-year throughout the two-week gross sales from Oct 30 to Nov 12, the analysis consultancy mentioned on Thursday. Compared, the variety of items offered by Huawei and Xiaomi grew 66% and 28% respectively year-on-year over the identical interval.

The will increase for Huawei and Xiaomi helped gasoline a 5% year-over-year rise within the general variety of Chinese language smartphones offered throughout the promotion interval, it mentioned.

The worth for Apple’s newest iPhone 15 mannequin begins at 5,999 yuan (RM3,939), whereas Huawei’s Mate 60 smartphones begin from 5,499 yuan (RM3,611). Xiaomi’s newest Mi 14 smartphone is priced from 3,999 yuan (RM2,619).

Huawei and Apple didn’t instantly reply to requests for remark.

China’s ecommerce platforms equivalent to Alibaba and JD.com didn’t launch gross sales figures for the Singles Day pageant, having dropped the observe final 12 months, though JD.com mentioned the worth of transaction quantity of Apple merchandise surpassed 10bil yuan (RM6.56bil) on its platform throughout the interval.

A Xiaomi spokesperson mentioned the corporate achieved cumulative gross merchandise worth of over 22.4bil yuan (RM14.67bil) throughout the procuring extravaganza.

Analysts have mentioned the Chinese language smartphone market is poised to rebound, with analysis agency IDC saying it expects gross sales to develop year-on-year within the fourth quarter after ten consecutive quarters of falling shipments.

Competitors between smartphone fashions ratcheted up earlier than the annual procuring gala, with main Chinese language ecommerce platforms providing vital reductions on Apple’s iPhones throughout the gross sales interval.

Apple launched its iPhone 15 sequence in late September, roughly a month after Huawei launched the Mate 60 smartphone line powered by Huawei’s independently developed superior chip.

The Mate 60 sequence has obtained vital patriotic help in China with followers saying it reveals how Huawei has managed to beat years of export controls by the US that originally impacted its smartphone enterprise.

Xiaomi launched its flagship Mi 14 smartphone sequence in late October, with CEO Lei Jun revealing that gross sales for the brand new line had surpassed a million items after its launch.

Along with dealing with competitors from home rivals, Counterpoint analysts attributed Apple’s sluggish efficiency to provide chain points which have constrained the provision of its new iPhone 15 fashions.

“Apple is bettering in comparison with final month however there nonetheless appears to be hiccups by way of provide,” mentioned Ivan Lam, senior analyst for manufacturing at Counterpoint, including that he expects the scenario to normalise quickly. – Reuters





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