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Huawei’s Mate 60 5G smartphone drives Singles’ Day demand, outshining iPhone 15

Huawei’s Mate 60 5G smartphone drives Singles’ Day demand, outshining iPhone 15


China’s smartphone market noticed a 5 per cent bump in gross sales quantity through the nation’s Singles’ Day buying pageant, pushed by demand for handsets from native tech champion Huawei Applied sciences, whereas Apple noticed a dip within the variety of iPhones bought through the marketing campaign.

Huawei’s quantity surged 66 per cent through the two-week gross sales interval of Singles’ Day, China’s largest annual buying extravaganza that ran from late October by means of November 11, whereas Apple noticed a 4 per cent decline, in accordance with a report by Counterpoint Analysis on Friday.

The latest launch of Huawei’s Mate 60 sequence 5G telephones, in addition to the recognition of its older 4G fashions, helped increase the corporate’s gross sales, however the stellar progress charge was measured towards a low base in 2022 when Covid restrictions had been nonetheless in place in China, Counterpoint analyst Archie Zhang famous.

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“We count on it’s going to develop by greater than half this 12 months, however that also doesn’t carry them near pre-Covid ranges. However it’s signalling a promising 2024,” Zhang mentioned.

Native rival Xiaomi recorded a 28 per cent rise within the variety of handsets bought through the gross sales interval, whereas Huawei’s spin-off model Honor posted 11 per cent progress through the interval.

Nonetheless, Apple nonetheless led smartphone makers by way of general market share, adopted by Xiaomi and Honor. Huawei ranked fourth on the again of its sturdy progress.

The gross sales figures for Singles’ Day will increase confidence for constructive fourth quarter outcomes, Counterpoint mentioned, as they adopted a powerful efficiency by Huawei, Xiaomi and Honor in October.

Huawei’s shock launch of its Mate 60 sequence, powered by a complicated, regionally made Kirin 9000s processor, was a vibrant spot within the Chinese language smartphone market, which recorded a narrower decline in general third-quarter gross sales. Eight weeks since its launch in August, the Mate 60 sequence has recorded 2.4 million models in home gross sales quantity, in accordance with earlier Counterpoint information.
An advert for the Singles’ Day buying occasion at a subway station in Shanghai, November 4, 2023. Photograph: Bloomberg

The recognition of Huawei has lower into the market share of Apple, which launched its iPhone 15 sequence in September. Through the Singles’ Day marketing campaign, Apple’s gross sales improved but it surely nonetheless confronted provide chain points, in accordance with Counterpoint analyst Ivan Lam.

The success of Xiaomi 14, the newest mannequin launched by the Beijing-based firm final month, additionally intensified home competitors with Apple and Huawei.



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Written by bourbiza mohamed

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