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Worth of Apple gross sales underperforms Huawei, Xiaomi on China’s Singles Day

Worth of Apple gross sales underperforms Huawei, Xiaomi on China’s Singles Day


By Yelin Mo and Brenda Goh

BEIJING (Reuters) – Apple noticed a decline within the worth of smartphone gross sales throughout China’s current Singles Day procuring pageant, information from Counterpoint Analysis confirmed, lagging home rivals Huawei and Xiaomi which recorded sturdy will increase.

The worth of Apple’s smartphone gross sales declined 4% year-on-year in the course of the two-week gross sales from October thirtieth to November twelfth, the analysis consultancy stated on Thursday. As compared, the worth of gross sales for Huawei and Xiaomi smartphones grew 66% and 28% respectively year-on-year over the identical interval.

The will increase for Huawei and Xiaomi helped gasoline a 5% year-over-year rise within the general worth of Chinese language smartphone gross sales in the course of the promotion interval, it stated.

The worth for Apple’s newest iPhone 15 mannequin begins at 5,999 yuan ($832), whereas Huawei’s Mate 60 smartphones begin from 5,499 yuan ($763). Xiaomi’s newest Mi 14 smartphone is priced from 3,999 yuan ($555).

Huawei, Apple and Xiaomi didn’t instantly reply to requests for remark.

China’s e-commerce platforms similar to Alibaba and JD.com didn’t launch gross sales figures for the Singles Day pageant, having dropped the observe final 12 months, though JD.com stated the worth of transaction quantity of Apple merchandise surpassed 10 billion yuan ($1.39 billion) on its platform in the course of the interval.

Analysts have stated the Chinese language smartphone market is poised to rebound, with analysis agency IDC saying it expects gross sales to develop year-on-year within the fourth quarter after ten consecutive quarters of falling shipments.

Competitors between smartphone fashions ratcheted up earlier than the annual procuring gala, with main Chinese language e-commerce platforms providing vital reductions on Apple’s iPhones in the course of the gross sales interval.

Apple launched its iPhone 15 collection in late September, roughly a month after Huawei launched the Mate 60 smartphone line powered by Huawei’s independently developed superior chip.

The Mate 60 collection has obtained vital patriotic help in China with followers saying it exhibits how Huawei has managed to beat years of export controls by the USA that originally crippled its smartphone enterprise.

Xiaomi launched its flagship Mi 14 smartphone collection in late October, with CEO Lei Jun revealing that gross sales for the brand new line had surpassed 1 million items after its launch.

Along with dealing with competitors from home rivals, Counterpoint analysts attributed Apple’s sluggish efficiency to produce chain points which have constrained the provision of its new iPhone 15 fashions.

“Apple is bettering in comparison with final month however there nonetheless appears to be hiccups when it comes to provide,” stated Ivan Lam, senior analyst for manufacturing at Counterpoint, including that he expects the scenario to normalize quickly.

($1 = 7.2111 Chinese language yuan renminbi)

(Reporting by Yelin Mo and Brenda Goh; modifying by Miral Fahmy)



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