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Now We Know Why Google Needs You to Put Chrome on Your iPhone so Badly

Now We Know Why Google Needs You to Put Chrome on Your iPhone so Badly


  • Google pays Apple 36% of search income it will get when folks use the Safari browser. 
  • That is on prime of the $18 billion a yr it is paying Apple simply to be Apple’s default search engine. 
  • Google would in all probability reaaaaaalllly want if you happen to used Chrome in your cellphone.

The federal antitrust case towards Google had an astonishing reveal Monday: Google pays Apple 36% of the search income it will get when folks use the Safari browser.

That determine was apparently not speculated to be disclosed in open courtroom, however a witness talked about it, main Google’s lawyer to “visibly cringe.” (Alphabet CEO Sundar Pichai confirmed the quantity in the present day in testimony for a totally different antitrust lawsuit.)

Coughing up 36% of search income is eye-popping. It is like … A LOT. An entire lot. Ooodles of clams. A gazoongle of beans.

Contemplate that Epic Video games is presently suing Google in an antitrust case — and that facilities on the smaller 30% reduce Google takes from in-app purchases by means of the Google Play Retailer. Apple additionally takes 30% of in-app purchases by means of its App Retailer.

Primarily, Google is prepared to take a worse deal from Apple than it provides to Sweet Crush.

And that is on prime of the $18 billion Google paid Apple in 2021 simply to be the default search engine on Apple units. Principally, it is like Google is paying a hefty cowl cost on the door to go to a celebration — after which it isn’t even open bar.

You may definitely think about why Google would actually love iPhone customers to obtain the Chrome app and set that as their default engines like google.

Chrome is much extra widespread than Apple-owned Safari, particularly on desktop computer systems. However Safari nonetheless makes up about 27% of browsers when contemplating all units, together with cellphones, in keeping with knowledge from Similarweb.

For context, Google’s complete search income was in $279.8 billion in 2022. We do not have the main points, however some tough back-of-the-envelope calculations present that the 36% reduce that Google pays Apple might be greater than $20 billion for 2022 alone, when contemplating Safari’s market share.

Add on the $18 billion only for Chrome to be the default browser on Apple units, and that is an enormous quantity — and a not insignificant chunk of Apple’s yearly income. (Its annual income was almost $400 billion final yr.)

You’d assume for all that, Apple would lastly permit Android customers to shed the inexperienced bubble disgrace and get iMessage.



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Written by bourbiza mohamed

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