TikTok is launching new tool that will help creators label AI content on the app

In its bid to curb misinformation, TikTok said on Tuesday it will begin launching a new tool that will help creators label AI-generated content they produce.

TikTok said in a news release that the tool will help creators easily comply with the company’s existing AI policy, which requires all manipulated content that shows realistic scenes to be labeled in a way that indicates they’re fake or altered.

TikTok prohibits deepfakes – videos and images that have been digitally created or altered with artificial intelligence – that misled users about…