Nintendo, “THE Prime Asset” In Xbox’s Content Quest? It’s Only Natural

It’s juicy stuff, and it’s obviously unusual to see such frank discussion of the topic between Microsoft’s bigwigs. However, it should come as precisely zero surprise to anyone that Nintendo is, as Spencer puts it, “THE prime asset for us in Gaming.” Given its historic place in the industry and its ability to craft evergreen, industry-shaping software while sticking to its core tenants of surprising and delighting a fiercely loyal audience, Microsoft being keen to co-opt Nintendo’s prestige and expertise — not to mention its huge catalogue of all-ages IP — is the definition of a…

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