AI used to alter imagery or sounds in political ads will require prominent disclosure on Google

Google will soon require that political ads using artificial intelligence be accompanied by a prominent disclosure if imagery or sounds have been synthetically altered.

Starting in November, just under a year before Election Day, Google said in an update to its political content policy that disclosure of AI to alter images must be clear and conspicuous and be located somewhere that users are likely to notice it.

Though fake images, videos or audio clips are not new to political advertising, generative AI tools are making it easier to do, and more…