Nothing introduces CMF by Nothing, an affordable sub-brand

Tucked rather well inside a “Community Update” video, Nothing CEO Carl Pei has a rather big announcement for us today (go to 8:45 in the embedded video below to jump straight to it). Namely, that the company is introducing a new sub-brand: CMF by Nothing.

According to Pei, this will be a more affordable brand than Nothing itself, focused on delivering “timeless designs” for great prices, along with “quality that’s very hard to find” in its price segment.

Its first two products, launching later this year, will be a smartwatch…

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