Meta AI personas might be the most important ChatGPT rival yet, and you should be worried

ChatGPT continues to be the main generative AI product, even though alternatives exist. Google has Bard, and it’s experimenting with an AI search engine as well as an AI Google Assistant for smartphones. Microsoft’s Bing Chat incorporates the ChatGPT tech, and the company is working on Copilot for Windows 11. Then there’s the secretive Apple GPT that may or may not be used in future apps and products. But the most important one may be Meta’s nameless ChatGPT rival referred to as AI personas, which might show up on Facebook, Instagram, and WhatsApp soon.