ChatGPT recently experienced a decline in user engagement for the first time since its launch in November 2022. From May to June, engagement dropped 9.7 per cent, with the largest decline — 10.3 per cent — occurring in the United States.
Meanwhile, Meta’s Threads platform experienced a significant drop in user numbers, going from more than 49 million users on July 7 to 23.6 million active users by July 14. In the same time frame, the average time users in the U.S. spent on the app dropped from a peak of 21 minutes in early July to just above six minutes.
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