ChatGPT Has Arrived. What’s a Manager to Do?

But how should managers adapt their roles to embrace ChatGPT?

Kellogg’s Robert Bray has given the topic a lot of thought. Not that he had much choice. Just last year, he published a textbook for MBA students on how to use the popular programing language R. Then came ChatGPT. The powerful language model could handle his students’ most challenging coding problems. And while a lot about ChatGPT remained (and remains) uncertain, one thing was instantly clear: his much-belabored textbook—and the entire course he had designed around it—was now obsolete.

So Bray regrouped and redesigned his…