Tour de France 2023: NTT adds ChatGPT tech and creates digital twins of bikes

• Generative AI will enhance fan-facing services
• NTT has been the Tour’s tech partner for the past nine years
• Tour de France Femmes is now part of the relationship

NTT plans to use ChatGPT generative artificial intelligence (AI) and combine multiple data collection methods at this year’s Tour de France and Tour de France Femmes, bolstering its ‘connected stadium’ vision.

ChatGPT will be integrated into the ‘Marianne’ digital assistant, or ‘digital human platform’, building on its existing machine learning, speech…