Revolutionizing Travel: ChatGPT & Generative AI Power Automation

There’s a new poster child for generative AI – ChatGPT – that is taking travel and the world by storm. It joins Google’s large language model (LLM), PaLM2 that powers Bard, and Facebook’s LLaMA at the cutting edge of generative AI, in the myriad of ways that this new technology will reshape the customer journey and how travel operations are managed.

66% of all bookings are conducted online in 2023, and mobile accounts for 35% of all online sales

^{Source: Euromonitor International}

With travel highly digitalised, where 66% of all bookings are conducted online in 2023, and…