The Drum | Subway Joins McDonald’s And Burger King With Bragging ChatGPT Billboards

The AI copy-led poster is the work of the creative agency Saatchi & Saatchi.

Over the past week, both McDonald’s and Burger King have taunted each other with the help of artificial intelligence (AI). Each fast-food shop has asked ChatGPT various questions to prove either how iconic or big the products are.

Now Subway is testing the waters by asking the chatbot to compare these answers to its footlong sandwich offering.

The answer? According to ChatGPT in terms of size, both the Whopper and Big Mac are “significantly smaller than a footlong sandwich.”

Franki Goodwin, chief creative…

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