The misconceptions around ChatGPT and the potential threat it poses to Google and other search engines

Since its public unveiling at the end of 2022, many have speculated that ChatGPT is the ultimate route for Microsoft to gain market share and overtake Google as the leading provider of search. In fact, some have even gone as far as saying that it will be a Google Killer, ending its supremacy of search engines online. However, the idea of generative AI making search irrelevant is a misunderstanding of what this technology genuinely represents. 

If we look at how Google has launched Bard, its alternative to ChatGPT, it’s clear that generative AI is not a threat to search…