Twenty-seven years into travel on the internet I am constantly amazed by the lack of progress in travel personalization.
Loyalty programs should have led to personalization, but in my experience simply have not been used that way.
Enter ChatGPT. … Perhaps now companies can combine what they know about customers, what data they can purchase about their customers, along with what customers tell them in chat to truly personalize search results and even the products themselves.
Natural language search is a wonderful window into customer intent.
“I want to…
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