Guarding against bias in ChatGPT and travel’s AI tools

For months artificial intelligence was hailed as a salve for all that ails business, and travel companies were no exception in rushing to capitalize on its potential.

Now, even the CEO of OpenAI, the startup that released ChatGPT in November, has gone before Congress to warn of the need to regulate the technology being developed by his company and the likes of Google and Microsoft.

Will AI and the tools it powers help make connected trips as simple as ordering a pizza and strip the friction from travel? Or will they increase the spread of bad…