Counterpoint: Honor saw huge growth in smartphone sales in Q1 2023

While global smartphone shipments continue to contract, Honor saw impressive growth numbers in several key markets including Europe, the Middle East and Africa and Latin America. Based on data from Counterpoint Research, Honor’s aggressive expansions in Europe saw a 400% yearly growth in shipments which is practically unheard of for other brands in the region currently.

We should mention that Honor only separated from Huawei back in November of 2020 and made its return as an independent brand in Europe in October of 2021. Honor also quickly established partnerships with some of…