ChatGPT’s Answers to Real Marketing and Customer Experience Questions

The Gist

• AI chatbots are growing in popularity and capabilities. What potential do they have to improve customer experience (CX) by answering questions and holding conversations?
• Whatcha got, ChatGPT? We conducted an experiment with both ChatGPT 3.5 and 4.0, asking it four different CX-related questions. Both the text and a demo video are included.

AI chatbots have been a hot topic of conversation for months now and are only continuing to grow, both in popularity and capabilities. These bots have the ability to answer cut-and-dry questions as well as hold conversations.

But, how do they…