The ChatGPT Era: Rise of the Marketing Juniors

Cross-border communications is on the cusp of a major AI-driven shakeup. But amid all the fear, uncertainty and doubt, this is actually great news. For one, ChatGPT just gave all marketing juniors a Level-10 ability boost. And what’s more, the over-engineered cross-border communications set-up is getting a much needed reboot.

The Trials and Tribulations of Cross-Border Comms Teams

First, here’s how cross-border communications usually works from an operations standpoint. Samsung, DJI, Anker, Xiaomi are all household names in the US. But none of these companies are headquartered in the US….