Apple didn’t make Siri a ChatGPT killer at WWDC — and that’s bad

Apple entered a new era at WWDC 2023 with the introduction of its Vision Pro mixed reality headset. Some are calling it the next iPhone moment. And yet, Siri — an iconic iPhone innovation that wowed the world in the early days of Apple’s smartphones before being eclipsed by Alexa and Google Assistant — barely left a mark at a conference that was otherwise brimming with ambitious announcements. 

Apple barely gave Siri an opportunity to shine, unlike how Google and Microsoft have gone about hawking their AI thingamajigs in the past few months….