Hot Take: Apple Vision Pro

Apple’s AR initiative has been a long time coming. We first caught wind of Apple being interested in this space when the iPhone 8 Plus featured some new AR capabilities courtesy of the company’s new ARKit. It seemed unlikely even back then that Apple’s vision for AR would be limited to just the iPhone and that the company had something bigger cooking in the background.

Fast forward six years and the company just announced the Apple Vision Pro. While Apple would like you to refer to it as a “spatial computer”, in the end, what it really is is a very sophisticated AR headset. The…

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