Smaller firms curious and cautious about ChatGPT at firms

Smaller accounting firms’ reaction to ChatGPT has been a combination of curiosity and caution, with professionals eager to explore what accessible artificial intelligence can do for them, while at the same time treading carefully as they examine the strengths and weaknesses of this novel technology. 

This has meant that while many firm leaders are enthusiastic about the talking AI, they hesitate to apply it directly to client work. Instead it seems the most immediate use has been for generating marketing and PR materials, something which the large language model is especially good at….

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