Cairns Oneil Develops ChatGPT Powered Ad Unit

Cairns Oneil is proud to partner with Rakuten Kobo to create and launch the industry’s first ChatGPT powered ad unit. The campaign integrated technology from Adform and ChatGPT to dynamically generate and optimise content through Dynamic Creative Optimisation (DCO) headlines using Artificial Intelligence in banner ads.

“Rakuten Kobo is a leader in tech innovation, focused on making reading lives better,” said Lindsay Gray, director of marketing for Rakuten Kobo. “We have an eReader for everyone and serve millions of readers globally – no two are the same, and we want our messaging…

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