ChatGPT and CX – the age of agent augmentation

Despite the recent excitement and controversy around generative AI and ChatGPT, it’s not actually new in the customer service space; AI-driven chatbot functions have been used for years. However, ChatGPT does present an opportunity – a new age of agent augmentation.

ChatGPT can help companies fine tune customer interactions through automating basic tasks and responses. Ultimately enabling them to provide a superior CX to customers, which in turn could increase their stickiness and help them remain competitive – something that’s very important in today’s competitive landscape….

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