Everywhere you turn, marketers are getting into heated discussions about the impact of generative AI tools like ChatGPT. We’re all not-so-patiently debating: will these tools ultimately replace the marketing roles we know today? Or will they become invaluable aides in developing marketing strategies and completing day-to-day tasks?
There’s no simple answer, and it will take time to see how generative AI continues to evolve and be applied in the workplace. After all, the topic has only exploded in popularity a few months ago. Since launching in November 2022, ChatGPT has driven…
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