Instacart rolls out ‘Ask Instacart’ ChatGPT feature

Instacart has officially launched its AI-powered search tool “Ask Instacart,” speaking directly to meal-prep fatigued shoppers looking for easy answers when it comes to breakfast, lunch, and dinner ideas.  

The technology feature leverages the language understanding capabilities of OpenAI’s ChatGPT in conjunction with Instacart’s own AI models to create a data catalog that spans over a billion shoppable items across over 80,000 retail partner locations. 


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