How generative AI will affect the creator economy

Amid all the talk about AI replacing creative workers in the future, there’s perhaps not enough talk about the creative tools it’s replacing here in the present: Instagram influencers brainstorming post ideas with group chats, notes apps, crumpled paper and scattered Post-It notes.

With AI taking over the role of idea generators, the creative process is evolving rapidly. That’s because, for all their weaknesses, when it comes to the tasks associated with the sometimes-brutal work of idea-generation, AI applications have already saved creators from the headache-inducing glare of the…