How hospitals use ChatGPT for marketing

Health systems are using generative artificial intelligence such as ChatGPT to assist in creating marketing materials, though human staffers still review the writing for accuracy.

Morgantown, W.Va.-based WVU Medicine, for instance, is employing the technology to draft routine web content, increasing efficiency and saving time for providers.

“ChatGPT’s initial draft, however, is just a starting point, one that our professional writers carefully review and edit before sharing with the clinical subject matter expert, who verifies the accuracy and ensures we add any necessary customized…


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