The learning and development (L&D) team at ZoomInfo, a software company in Vancouver, Wash., had a dilemma. The team wanted to start creating short instructional videos to help new customers and employees learn the ins and outs of using the ZoomInfo platform. But while these learning professionals had an abundance of instructional design and teaching expertise, they had few video production skills.
The team resolved that problem when they discovered an artificial intelligence-powered video-editing app that enables not only L&D practitioners but subject matter experts (SMEs) outside of…
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