Ever since Microsoft started integrating ChatGPT into Bing search, alarm bells have been ringing at Google. Now, though, the tech giant has started rolling out its own generative artificial intelligence (AI) tool for users as part of its bid to retain its search crown.
In a blog post, the company explains that the new feature (called Search Generative Experience, or SGE) is part of Google’s Search Labs, which lets you test out experimental ideas in Google search and provide feedback to the company. Google says its generative AI will “help you take some of the work out of…
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