Dermalogica is using ChatGPT for education and upskilling

This month, premium skin-care brand Dermalogica launched a ChatGPT version of its “Dermalogica: The Book” skin-care treatment manual, used to train professional skin-care therapists. The brand’s wider push into technology integration is centered on equipping its workers to harness AI rather than be replaced by it.

As ChatGPT and AI are becoming hot topics across the beauty business, Dermalogica is looking to get in early. The new version of “Dermalogica: The Book” integrates a chatbot-like AI function that lets therapists ask questions on the designated website. The Book…