Tech Gate News
Solana’s development illustrates how generative AI tools could feasibly be used to simplify a Web3 experience—which has been a major point of friction for traditional brands. The complex nature of Web3 technology, such as crypto wallets and metaverse interoperability, has hampered brands’ efforts to onboard their consumers. Disney has already ducked out of the space, and Meta has pared back the functionality of basic Web3 tools. Other brands such as Reddit and Starbucks have altered the terminology of their tools in order to reflect a less intimidating experience.
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