ChatGPT plugins’ potential impact on the travel booking experience

The artificial intelligence chatbot tsunami has swept across all industries, travel being no exception.

But a recurring argument to temper the excitement in travel has been the fact that the underlying data of the large language models (LLM) used to train these bots is not providing real time data that could be used for transactional purposes.

Meet ChatGPT plugins. The latest initiative of OpenAI to cement its leadership among AI chatbots solves precisely this data dilemma. Companies joining the plugin program will provide the LLM explicit access to…