Why Google’s New ChatGPT-Style Search Could Kill the Websites That Feed It


The typical PCMag product reviewer’s home is a web of wires and blinking LEDs from laptops, smartwatches, and scores of other gadgets. Analysts spend weeks performing hands-on testing to produce in-depth buying guides that help readers get the most from technology.

But what if that wealth of content is reduced to grist for a bigger mill? Google’s new AI search experience pushes links to articles below the digital fold, summarizing the response to a search query up top as a conversational, ChatGPT-style paragraph. Content in the answer, a mini-article in itself, can theoretically come from…

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