A third of travelers say they will use the AI chatbot to plan a trip. Meanwhile, a quarter of travelers have never even heard of ChatGPT.
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Nearly a third of U.S. travelers (32%) are likely to use ChatGPT to plan a trip, according to the latest iteration of the Longwoods International tracking study.
“The travel industry has always been a leader in adapting new technologies, from early automated reservation systems to the internet and social media,” says Amir Eylon, President and CEO of Longwoods International. “We fully expect similar early adoption by the industry and…